Pavel Davydov

CRM Marketer and Retention Product Manager

I help companies increase revenue and customer LTV through email campaigns, loyalty programs, and retention products

👋 Telegram

Portfolio

For these companies, I worked on CRM marketing and customer retention products

What is your goal?

Standard CRM marketing

Mass email campaigns and basic triggers to generate profit as quickly as possible

Advanced CRM marketing

Lifecycle-based CRM marketing, multichannel communication: email, push notifications, SMS, messengers, call center, and more

Other tasks

Other tasks to improve LTV, customer experience, and retention

Discuss 👋

Standard CRM marketing

✍️ Your goals

Quickly and affordably launch a new sales channel

👌 KPI

Quick launch and your sales volume

Work plan

Integrate the email platform

With your website: order tracking and subscription forms

Design an email templates

Service and marketing emails

Set up abandoned cart emails

And other basic triggers so you can start generating revenue automatically right away

Launch mass email campaigns

At a frequency acceptable to you and your clients

Set up analytics

So you can see how much money the newsletters bring in

Discuss the project 👋 To complex tasks ↓

Advanced CRM marketing

✍️ Your goals

Launch data-driven multi-channel CRM marketing

👌 KPI

GMV, LTV and Retention

Work plan

Analyse customers

Life cycle and segments

Integrate CDP platform

Customer.io or Bloomreach (Exponea). Write ToRs for your developers to integrate all customer contact points with the CDP platform: CRM, website, application, call centre, etc.

Set up communication channels

Emails, mobile and browser push, messengers, sms, call centre

Connect AI

Customise, train and integrate AI: recommendations, prediction of action or inaction

Develop and implement a CRM strategy

Considering multichannel, connected artificial intelligence modules and customer lifecycle

Set up analytics and dashboards

Propose suitable metrics and set up their tracking in a suitable BI system

Discuss the project 👋 To standard tasks ↑