Pavel Davydov

CRM Marketer and Retention Product Manager

I help companies increase revenue and customer LTV through email campaigns, loyalty programs, and retention products

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Portfolio

For these companies, I worked on CRM marketing and customer retention products

What is your goal?

Standard CRM marketing

Mass email campaigns and basic triggers to generate profit as quickly as possible

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Advanced CRM marketing

Lifecycle-based CRM marketing, multichannel communication: email, push notifications, SMS, messengers, call center, and more

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Other tasks

Other tasks to improve LTV, customer experience, and retention

Discuss 👋

Standard CRM marketing

✍️ Your goals

Quickly and affordably launch a new sales channel

👌 KPI

Quick launch and your sales volume

Work plan

1

Integrate the email platform

With your website: order tracking and subscription forms

2

Design an email templates

Service and marketing emails

3

Set up abandoned cart emails

And other basic triggers so you can start generating revenue automatically right away

4

Launch mass email campaigns

At a frequency acceptable to you and your clients

5

Set up analytics

So you can see how much money the newsletters bring in

Discuss the project 👋 To complex tasks ↓

Advanced CRM marketing

✍️ Your goals

Launch data-driven multi-channel CRM marketing

👌 KPI

GMV, LTV and Retention

Work plan

1

Analyse customers

Life cycle and segments

2

Integrate CDP platform

Customer.io or Bloomreach (Exponea). Write ToRs for your developers to integrate all customer contact points with the CDP platform: CRM, website, application, call centre, etc.

3

Set up communication channels

Emails, mobile and browser push, messengers, sms, call centre

4

Connect AI

Customise, train and integrate AI: recommendations, prediction of action or inaction

5

Develop and implement a CRM strategy

Considering multichannel, connected artificial intelligence modules and customer lifecycle

6

Set up analytics and dashboards

Propose suitable metrics and set up their tracking in a suitable BI system

Discuss the project 👋 To standard tasks ↑